Latest Posts

Third WCL goes Bigger and Better

Winjit Cricket League (WCL) has always had its own buzz around Winjitians and the enthusiasm just makes it better. The annual cricket festival WCL is celebrated with great zeal and has everything and anything about cricket coming along with it….
Read more

In-app advertising. Is it for real or is it a bubble waiting to burst?

With users displaying a big appetite for mobile applications, marketers have taken notice and are increasingly looking for ways to reach audiences. Recent developments suggest that in-app ads may not be working in all instances and ad performance-driven companies like…
Read more

Apps monetization in India. The Challenges?

Apps are the new wave of software that consumers seem to have a particular affinity for. You need to think about how to monetize your app. Unfortunately, monetizing in the app eco-system is quite confusing & challenging! By far the biggest…
Read more

Freemium Model – The Surest way to end Piracy!

“When the supply of a product increases, the demand for its complementary products also increases.” Freemium model describes a business model where you give a core product away for free and sell premium Products. Since additional distribution of a free…
Read more