Tag Archive: apps

Its “The Winjit MobiThon Night”

We all have heard about the Indian Premier League, English Premier League, Big Bash League, Indian Badminton League, Indian Football League and every other league in the sports world. Locally it was the Winjit Cricket League (WCL) which was the…
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In-app advertising. Is it for real or is it a bubble waiting to burst?

With users displaying a big appetite for mobile applications, marketers have taken notice and are increasingly looking for ways to reach audiences. Recent developments suggest that in-app ads may not be working in all instances and ad performance-driven companies like…
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Apps monetization in India. The Challenges?

Apps are the new wave of software that consumers seem to have a particular affinity for. You need to think about how to monetize your app. Unfortunately, monetizing in the app eco-system is quite confusing & challenging! By far the biggest…
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