Tag Archive: mobile application

In-app advertising. Is it for real or is it a bubble waiting to burst?

With users displaying a big appetite for mobile applications, marketers have taken notice and are increasingly looking for ways to reach audiences. Recent developments suggest that in-app ads may not be working in all instances and ad performance-driven companies like…
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Apps monetization in India. The Challenges?

Apps are the new wave of software that consumers seem to have a particular affinity for.¬†You need to think about how to monetize your app. Unfortunately, monetizing in the app eco-system is quite confusing & challenging! By far the biggest…
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