Tag Archive: mobile world congress 2013

In-app advertising. Is it for real or is it a bubble waiting to burst?

With users displaying a big appetite for mobile applications, marketers have taken notice and are increasingly looking for ways to reach audiences. Recent developments suggest that in-app ads may not be working in all instances and ad performance-driven companies like…
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Apps monetization in India. The Challenges?

Apps are the new wave of software that consumers seem to have a particular affinity for. You need to think about how to monetize your app. Unfortunately, monetizing in the app eco-system is quite confusing & challenging! By far the biggest…
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Freemium Model – The Surest way to end Piracy!

“When the supply of a product increases, the demand for its complementary products also increases.” Freemium model describes a business model where you give a core product away for free and sell premium Products. Since additional distribution of a free…
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The Future of Mobile payments – Does NFC hold the Key?

What will consumers adopt and what will merchants accept in the mobile payment space? Mobile payments and mobile wallets are a subject that has caught fire in the past few months, and it seems that people are making bets on…
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